We care about Sustainbility Engagement in Retail

In the evolving landscape of e-commerce, traditional RFM (Recency, Frequency, Monetary) analysis needs an update. Enter RFMI - a framework that adds Impact consciousness to conventional customer segmentation. This approach helps sustainable brands understand not just how customers buy, but how deeply they engage with your mission.

Learn how AI-powered retention analytics can help your e-commerce business predict and prevent customer churn. Understand the basics of customer retention in simple terms.

Discover why customer retention is crucial for e-commerce success and how getting it right can dramatically increase your profits. Learn the real impact of customer loyalty.

Hyper-personalization is the art of leveraging data, artificial intelligence, and human insight to create highly targeted, individualized experiences for each and every customer.

At Klean, our dedication to sustainability finds a strong ally in Tasman Environmental (TEM), whose rigorous approach to carbon offset projects sets a benchmark in environmental stewardship. TEM's commitment to accuracy and verification underpins every project they undertake, ensuring that each initiative delivers tangible carbon reduction benefits. 

In today's eco-conscious world, businesses are increasingly highlighting their green initiatives. However, with this rise in environmental marketing comes the responsibility to ensure authenticity and compliance. Here's a breakdown of the principles set by the ACCC for making genuine environmental and sustainability claims.

In recent years, there has been a growing awareness of the environmental impact of the furniture industry. As a result, more and more people are looking for sustainable furniture options.

A retailer can strive to be 'net zero' by taking steps to reduce its greenhouse gas emissions and offset any remaining emissions through the purchase of carbon credits or other methods.

Survey from L.E.K. Consulting among 3,000 consumers around the world suggests that Australian consumers are increasingly demanding more from companies.